I have been wanting to enter into the labels of the young wines of Celler Arrufí for days:
2020 Celler Arrufí
the Trepadella, the Panical, and the Corritjola.
And we must not forget that labels play an important role in the image that we want to convey of our wines, it is true that the quality of the product is essential, there is no doubt, but accompanied by an image how the label is, the dress that we want to wear for “the occasion” it greatly enhances what we want to convey, or what the wine in question wants to tell us or to which potential audience it is directed. It is therefore, more and more and in most cases, the only information available to the consumer and the commercial "marketing" that wineries have to publicize our product and establish proximity and image between the wine and the potential consumer.
Yes, it is true that there is a public which does not give "the same value" or significance to the label, it is usually a loyal and knowledgeable consumer of the product in question, who has already liked it and enjoyed it for a long time.
It is the new or occasional consumer who discovers it and who gives a more notable and evident importance to the image and the elements that accompany it, and yes, for some time and more and more the aesthetics and philosophy of that image that we want to project in Our bottle is usually elements that help to get excited along with the characteristics and surprises that a wine can give you when you taste it.
The label must be in harmony and balance with the wine, and according to the characteristics of the wine itself, together with the consumer's expectations, in this way it will not disappoint.
At first it was not easy for us to look for names according to our wines, we shuffled many that in principle we liked, but we go back to business as usual ... It is not only the name, which can be beautiful, but "ennoviarlo" and marry it with the characteristics that you have our product, our wine and there it is not so easy.
It was “Panical”, the label that gave its name to the young organic Grenache white wine, Celler Arrufí Panical, and which gave way to the successive autochthonous plants, but which at the same time had a common denominator, they were close, simple, and despite Its simplicity and hardness, in the spring, are filled with splendor, magic, closeness, but also complexity, freshness, and beauty and it was just what we wanted and we were looking for the image of Celler Arrufí and its wines.
The Panical It is a herbaceous plant of the opiate family. It is thorny and perennial, there are about 250 species that can live in high mountains, lowlands or coastal areas, it proliferates in almost all countries.
They are lilac or bluish in color and to the high mountain area they supply nectar so that the bees that have transferred in the transhumance beekeeping make their honey.
The trepadella or esparceta, the plant that gave its name to the young, organic black Grenache wine from our winery, Celler Arrufí. Trepadella, is a plant of the genus Onobrychis and they usually have about 170 species, they are native to Eurasia. They are perennial and usually measure about 60 cm. Its flowers are hermaphroditic and butterfly-shaped, and the small petals are pink or white with small stripes.
We think about it because in the Terra Alta it is usually seen on the small slopes, it is resistant to dry land and very common in calcareous areas like ours.
Traditionally it used to be sown with cereal, mainly because it does not tire the soil, it does not squeeze it but rather it accompanies and balances it. It is also a very melliferous plant and gives a high quality monofloral honey.
All this set of things together with the aroma of honey that it gives off in spring was the reason for "choosing" it for our Trepadella.
And finally the Corritjola or corriola, the herbaceous plant that gives its name to Celler Arrufí's organic rosé, also native to Euroasia, is distributed practically in all areas, since it is not demanding on the climate or on the soil, and in Catalonia it is very common all in forests and degraded land.
It is an herb with alternate and pointed leaves and its flowers are bell-shaped, pinkish or striated white, there is a night butterfly that loves to feed on them.
We chose this herb "or weed" because it suited the organic rosé very well. Despite being invasive, it is striking, you look at it and you like it, like Celler Arrufí's rosé.
